Fortunately, there exists a host of accessible technological solutions to change the way businesses are able to run sales and marketing campaigns, from big data and social media profiling through to artificial intelligence and machine learning.” Businesses need to adapt to ensure they remain competitive and increase the number of leads that eventually convert into sales. Our research shows there is an over-reliance on old methods of lead generation, which may have been the norm decades ago but are inadequate in today’s digital world. Nikolas Kairinos, CEO and cofounder of Prospex.ai, said: “Lead generation is the lifeblood of a company, so it is a concern to see so many businesses struggling in this area. Furthermore, 44% believe GDPR made it extremely difficult to capture new leads and effectively market to them. Interestingly, the introduction of General Data Protection Regulation (GDPR) in May 2018 negatively impacted 42% of businesses, reducing their databases of leads. Essentially, a reliance on traditional sales methods such as cold calling, buying data and using spreadsheets is preventing businesses from winning new customers, the research suggests. Over 40% describe their business’ current sales and marketing efforts as “outdated,” with 59% of businesses relying on spreadsheets to track how they are marketing to leads and 33% relying on cold calling to sell to leads.
They found that 58% indicated that lead generation is a key challenge business leaders face. businesses to identify the specific growth-related challenges that companies are facing. Yet, it is elusive for many companies, which is why Gartner found in a survey that generating growth is the top priority for CEOs. Prospex.ai commissioned an independent survey among more than 750 decision makers in U.K. Marketers are often held accountable for driving growth. TotalWeb Partners Enterprise Level Integrated Marketing Packages.TotalWeb Product PUSH Syndication Packages.TotalWeb Partners Advanced Catalog And CAD Solutions.TotalWeb Partners IT Managed Care Services.TotalWeb Partners Local Search – Retail.TotalWeb Partners Paid Ad Management Programs.Integrated and Inbound Marketing Packages –Catalog Sites.Integrated & Inbound Marketing Packages – Standard Sites No Catalog.TotalWeb Partners Social Media Management & Optimization.Catalog Site SEO – Search Engine Optimization.TotalWeb Partners SEO – Search Engine Optimization.Sensitive Keyword Social Media Management.Sensitive Keyword Adwords & Paid Management.Sensitive Term Web Site Design & Ongoing Services.TotalWeb Partners Custom Enterprise Website Design & Build.TotalWeb RWD Production & Conversion Packages.TotalWeb Partners Standard Catalog Solutions.TotalWeb Partners Website Maintenance with Catalog and SEO.
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